Digital transformation is a journey with many interconnected intermediate objectives, with the ultimate aim of continuous enhancement of processes, divisions, and the business ecosystem in a hyperconnected age. A digital strategy is frequently defined by the application of new technologies to existing business activities and a focus on enabling new digital skills for their company (such as those formed by the Information Age and frequently as a result of advances in digital technologies such as computers, data, telecommunication services, and the World wide web, to name a few).ĭigitalization is the systematic and accelerated transformation of company operations, processes, skills, and models to fully exploit the changes and possibilities brought about by digital technology and its effect on society. In addition, it adds to marketing sustainability by exposing rivals' flaws, finding internal and external areas for development, and attracting consumers via specific product offers that deviate from the norm.Ī digital strategy is a strategic management and a business reaction or solution to a digital issue, which is often best handled as part of a broader company plan. This is accomplished through finding weaknesses in a competitor's strategic position. The aikido business model is often characterized as using a competitor's strength to get an edge over them. The pattern is used in the price of new software programs based on access to new features, number of users, and so forth. For example, when a customer has decided to purchase the core product or service, the salesman at an automotive dealership will usually offer an add-on sale. Depending on the industry, add-on sales may generate substantial income and profits for a firm.
An additional item offered to a customer of a primary product or service is referred to as an add-on sale.
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